Many of Ricardo’s core customers might be surprised to know that at the heart of our capabilities is not just engineering consultancy around propulsion solutions but also world-leading industrial design for vehicles, that sees us working with OEMs from ideation to production. This dual capability could be helping governments, city planners and FMCG brands meet the urgent needs for better sustainable urban mobility solutions for cities: moving people and goods around cities quicker, more efficiently, and with fewer emissions. Here, Maurizio Tancredi who has recently joined Ricardo, as Chief Style and Industrial Designer based in our Rimini Technical Centre tells us more.
Maurizio Tancredi studied mechanical engineering then transportation design at La Sapienza in Rome, where he engaged with legendary Italian transportation design grand masters Pietro Camardella, who designed the Ferrari F40, and Miguel Galluzzi, who designed the Ducati Monster. He was taught by renowned design manager Gino Finizio who is a pioneer of the concept “minimal and sustainable” – sowing a seed that is bearing fruit in his career now.
During his career he has worked for Ducati and Benelli Motorcycles, been a Chief Designer in the personal watercraft sector, where he picked up a Good Design Award and, as Project Leader for Design Services and Advanced Design for global powersports specialist BRP, he won a prestigious Red Dot design award for his product design of a snowmobile.
So, what drew him to Ricardo? Maurizio explained: “For many of our customers, they know Ricardo as a world-leading engineering consultancy but hand in hand with that, we are also a world-leading consultancy in industrial design for transportation. It is unique within the market to be able to offer this holistic service of engineering capability and design capability, and it’s a complete, end to end product development incorporating engineering and design. This is a really important and significant part of our business.”
“As Chief Style and Industrial Designer for Ricardo, it’s my job to bring my industrial design knowledge and expertise to the design studio here at the Rimini Technical Centre and to develop the studio and the design team so that we are well placed to help existing or new customers respond to product challenges where they need one team of experts to take them from ideation to production. Industrial design is not just about style: it is multi-disciplinary taking in everything from marketing to sociology to market trends, and customers need trusted technical experts who understand that and can guide them on that product development journey.”
As OEMs start returning to production after the global pandemic, and are thinking of new or existing product challenges that they have to face, Maurizio is convinced that Ricardo’s strong capability in engineering and design, and his own personal experience across multiple forms of transportation design can offer real benefit to customers.
He said: “Because engineering and design are part of the Ricardo DNA, we are fluent in both, so it means that we can provide a better service to our customers. I have worked on many different products from motorcycles to personal watercraft to snowmobiles to engines: working in small, agile companies up to multi-nationals. With the Ricardo design team, we are very well placed to tailor offerings to all the new realities that are emerging in the post-COVID world. Whether this means complex challenges or unexpected opportunities for our customers the Ricardo approach means that we can offer a very rich, valuable service for our customers.”
“Future urban mobility is one area where we can see both immediate challenges but also real opportunities. As governments or regional authorities look at moving goods and people around global cities quickly, efficiently and safely, hopefully while maximising recent improved air quality gains, we believe that our industrial design and engineering expertise in transportation can help to provide innovative mobility solutions.”
Summing up the benefit for OEMs of working with Ricardo, Maurizio said: “It’s the mix of expertise which is unique here: a lot of very smart, passionate people with different backgrounds who come together to enable a truly holistic approach to design and engineering. Many of the team here have previously worked for the world’s best known Motorcycle OEMs so they absolutely have the capacity and innate ability to understand, support and respect the DNA of the brand and the DNA of the products.”
“Fundamentally, whenever we work on a product for a customer, we have a very clear vision, and it’s this that enables the customer to ensure that their product achieves its due success in the market. With a highly flexible, highly competent and unique mix of skills, our vision, dedication, expertise and high quality service gives customers the confidence they need to trust their end to end product development to Ricardo.”
To find out more about how Ricardo’s industrial design team can help you with your product development, please contact: [email protected]